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The Serbian tomato industry comprises a fresh market and processing sector. With good quality of tomato seed, land and favorable climate, fresh tomato production is constantly increasing.

In 2004 total production reached 184,688 tons with increase of average yield of 8.9 tons per hectare. In Serbia tomato is grown both in gardens for small household’s consumption and on fields, glass-houses and plastic tunnels in large quantities for industrial production. Fresh tomato is grown on small private farms. Such production gives small producers possibility to adjust their fresh tomato production to local market demands. Today, 30 varieties of tomatoes have been registered. The tomato is planted from mid April to mid May, with harvest commencing early June and ending in late July. High plastic greenhouses are used all year round for production of fresh tomatoes. In early spring the greenhouse production is mainly that of tomatoes, occupying 60% of the total area. Yield is high above the average reaching 70.120 tons per hectare.

The majority of freshly produced tomatoes is sold on the local market in greengroceries and supermarkets. Since the domestic demand for tomatoes is easily met, Serbian fresh tomatoes could be an interesting export product. In 2004, total export of fresh tomato reached 739 tons worth more than 110,000 US dollars.

The Serbian tomato processing industry includes large number of small and medium sized companies producing tomato juices, paste products, tomato puree and ketchup. The major product of the tomato industry is ketchup, followed by increasing production of fresh tomato juices for both national and export markets. In 2004, the tomato processing industry in Serbia produced 6,347 tons and exported over 25% of quality ketchup worth more than 1.9 million US dollars mostly for consumers in the European Union market.
 
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